Who uses Twitter? According to Twitter, this application is used by 320 million active monthly users. These users include people from around the world, some are in business, or even scammers, and some are just for your personal profile. A fun fact about Twitter is that 80% of users are mobile users. Why should a business use Twitter? Businesses use twitter to connect with customers as well as advertising their product. Contacting with their customers makes the customer feel cared for. This business can hashtag their name and find all of the tweets that has their hashtag in their tweet. Once finding their tweet the business can then reply to their customer or answer questions. How is Twitter different from other social media platforms? Using Twitter gives you access to hashtags, which Facebook does not have. Instagram is specifically created for images and filters, although Instagram has access to hashtags, although using the hashtags will only pull up pictures instead of tweets. What types of content should a business use on Twitter? The content that a business should be using on a Twitter account would most likely be Rational: Educational. I believe they should be educational because customers can easily post a question asking about your product, whomever is in charge of the twitter account could find the question and answer it with ease, then everyone day could carry on. I believe Twitter is one of the best social media platforms for advertising and connecting with the customer.
- Who uses Twitter? (hint: Don’t tell me your mom uses it and so does your Uncle Tom! Look up demographics, people.)
- Why should a business use Twitter?
- How is Twitter different from other social media platforms (Facebook, Instagram, Pinterest, etc.) ?
- What types of content should a business use on Twitter? (hint: refer back to our tantilizing discussion about Audience and Content);(okay, another hint: Audience and Content can be found under STInet–> Handouts)
jasonbyre 